privacy policy
privacy policy
Privacy policy
Via San Gottardo 164
6648 Minusio / Locarno
locarno@roadster4rent.ch
Introduction
We are pleased that you are using our services. The protection of your personal data is important to us. This data protection agreement informs you about the type, scope and purpose of the processing of your data that is collected when you visit our website and use our services.
1. Collection and processing of personal data
When you use our services, we collect various personal data that is required to provide our services. This includes
- Contact information: Name, e-mail address, telephone number.
- Booking information: Information about reservations, including the date, time and type of service.
- Payment information: Credit card or account details (these are processed via a secure payment service provider and are not stored by us).
2. Purpose of the data processing
We process your personal data for the following purposes:
- To process and manage your bookings.
- To contact you and provide you with information about our services.
- To fulfil legal obligations and protect our business interests.
3. Use of Google Analytics 4
We use Google Analytics 4, a web analytics service provided by Google LLC, to better understand user behavior on our website and optimize our offerings accordingly. In this context, we do not collect IP addresses or any additional personal data. Additionally, we have disabled Google Signals, so no cross-device tracking is conducted.
The data collected through Google Analytics 4 is used in connection with Google Ads to display personalized advertisements based on user interests. You can opt out of Google Analytics or disable it through your browser settings at any time.
For more information on how Google uses data, please refer to Google’s Privacy Policy.
4. Use of Meta Ads (Facebook and Instagram)
We use the “Meta Ads” service on our website to run targeted advertisements on the Facebook and Instagram platforms. This allows us to display relevant content and offers based on the interests of our users. Meta Platforms, Inc. processes certain data (e.g., IP address and cookie data) of website visitors in this context.
Processing takes place based on your consent to the use of cookies and similar technologies in accordance with Art. 6 para. 1 lit. a GDPR. If you are logged in to Meta (Facebook or Instagram), Meta may associate the collected data with your account.
Opt-out option: You can opt out of data collection for Meta Ads at any time by adjusting the settings for personalized advertising on Facebook and Instagram or by disabling cookies in your browser.
For more information on data processing by Meta, please refer to Meta’s privacy policy.
The data collected through Google Analytics 4 is used in conjunction with Google Ads to display personalized advertising based on user interests. You can always opt out of the use of Google Analytics or block it through your browser settings.
For further information on Google’s data usage, please refer to Google’s privacy policy.
5. Legal bases
Your personal data is processed on the basis of the following legal bases
- Art. 6 para. 1 lit. b GDPR (fulfilment of contract)
- Art. 6 para. 1 lit. f GDPR (legitimate interest)
- Art. 6 para. 1 lit. a GDPR (consent, if required)
6. Disclosure of data
Your personal data will not be passed on to third parties unless this is necessary for the fulfilment of our services or required by law.
7. Storage period
Your personal data will only be stored for as long as is necessary to fulfil the above-mentioned purposes or as required by statutory retention periods.
8. Your rights
You have the right to receive information about the personal data we have stored about you at any time. You also have the right to rectification, erasure, restriction of processing and the right to data portability.
9. Security measures
We take appropriate technical and organisational measures to protect your personal data from loss, destruction, unauthorised access and misuse.
10. Contact
If you have any questions about this privacy policy or the processing of your personal data, you can contact us at the following address:
Via San Gottardo 164
6648 Minusio / Locarno
locarno@roadster4rent.ch